This is where everybody gets twitchy. Pricing for PR and communications is a classic 'how long is a piece of string' problem. Results can be difficult to define - on both sides. Contact me and together, we will define how long your piece of string is - and how costly a piece of string it is.
For straightforward copywriting, I charge NUJ freelancer rates. I charge by the hour when writing websites rather than by word count - because fewer words tend to be best for websites, and it takes longer to write shorter, as Sidney Smith - or was Pascale - said - 'I apologise for writing you such a long letter, I did not have time to write a short one.'